by danarubin | Feb 4, 2016 | Presentation Design, Presentation Development, Visual Storytelling
by Dana Rubin_____ There’s really only two choices. To stay home where it’s nice and comfortable, but perhaps a little too safe? Or venture out to pursue your dream, but take a risk? Should I stay or should I go? Every protagonist faces the same choices,...
by danarubin | Jan 24, 2016 | Content Development, Presentation Development, Speech Writing
by Dana Rubin_____ A few years ago Chip and Dan Heath hit publishing pay dirt with their bestselling Made to Stick: Why Some Ideas Survive and Others Die, on the art of making ideas unforgettable, or sticky. Their idea stuck. As communicators, it’s our job to...
by danarubin | Dec 24, 2015 | Marketing, Presentation Design, Public Speaking
by Dana Rubin_____ It’s a bit hard to get a fix on the Steve Jobs we see in the recent documentary “Steve Jobs: The Man in the Machine.” On the one hand he’s an idealistic, charismatic visionary who singlehandedly creates the personal computer industry. On...
by danarubin | Dec 20, 2015 | Argumentation, Persuasion, Sales Strategy
by Dana Rubin_____ We hear it all the time: If you want to change someone’s mind, show your passion. Own your beliefs. Speak your truth. It’s surprising how durable that idea is, considering how many experts have argued otherwise over the years. The latest are...
by danarubin | Dec 14, 2015 | Delivery Performance, Leadership Training, Public Speaking
by Dana Rubin _____ TED Talk rock star Amy Cuddy is on a press tour talking about her new book, Presence: Bringing Your Boldest Self to Your Biggest Challenges. It’s a fleshed-out version of the messages she shared in her insanely successful 2012 TED Talk, including...
