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Before persuading, pre-suade

Before persuading, pre-suade

by danarubin | Sep 17, 2016 | Public Speaking, Speech Coaching, Speech Writing

by Dana Rubin_____ We all hope to be more persuasive, whether we’re selling, seducing, lobbying, advocating, preaching or parenting. As a professional communicators, persuasion is the most important skill you can develop. If you can’t persuade, you’ll never get anyone...
Visibility matters: Inspire women leaders by showing women leaders

Visibility matters: Inspire women leaders by showing women leaders

by danarubin | Aug 14, 2016 | Public Speaking, Speech Coaching, Speech Writing

by Dana Rubin_____ Look around you. How many images of powerful women do you see? That’s probably not enough, according to Iris Bohnet, a behavioral economist at Harvard who has studied the American workplace and found a lack of women leaders to look at. We all...
How to get more women to run for office? Invite them

How to get more women to run for office? Invite them

by danarubin | Aug 10, 2016 | Public Speaking, Speech Coaching, Speech Writing

by Dana Rubin_____ Interview with Erin Vilardi of VoteRunLead Erin Vilardi is the Founder and Director of VoteRunLead, a national non-partisan organization focused on getting more women into public office. In its first 12 years, VoteRunLead provided training for...
Killing it on the TED Stage – Chris Anderson shares the secret sauce

Killing it on the TED Stage – Chris Anderson shares the secret sauce

by danarubin | Apr 7, 2016 | Public Speaking, Speech Coaching, Speech Writing

by Dana Rubin_____ Near the beginning of his new book, TED impresario Chris Anderson confesses he’s “not naturally a great speaker.” He’s prone to too many ums and you knows, stumbles and grasps for the right word, and can come across as overly earnest. Nice trick....
“Stickelish” & other sticky content

“Stickelish” & other sticky content

by danarubin | Jan 24, 2016 | Content Development, Presentation Development, Speech Writing

by Dana Rubin_____ A few years ago Chip and Dan Heath hit publishing pay dirt with their bestselling Made to Stick: Why Some Ideas Survive and Others Die, on the art of making ideas unforgettable, or sticky. Their idea stuck. As communicators, it’s our job to...
Beware “indomatabubble”: How to speak so you’re understood

Beware “indomatabubble”: How to speak so you’re understood

by danarubin | Oct 29, 2015 | Executive Coaching, Public Speaking, Speech Writing

by Dana Rubin_____ The great wordsmith Peggy Noonan recently described in the Wall Street Journal how her early training as a radio reporter taught her how to tell a story. She was working at CBS News in 1980 when Mount St. Helens erupted, spreading a cloud of ash...
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